Jared McCleary
Kahoot! Onboarding
My Role: UX Designer, UX Researcher
Duration: 2 Weeks
Project Status: Completed
Project Overview
Kahoot! is an educational technology platform. Their main purpose is to make learning fun for everybody. They do this by gamifying the learning experience and bringing an element of competition to it. The quizzes they create allow everyone to participate simultaneously, and see a live leaderboard of their performance.
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The proposed project was to create a new feature, or submit a redesign of a current feature for this application.
Problem Statement
After conducting secondary research to discover who the users’ are, the pain points became clear. Kahoot already offers a lot, if not all, of the features users’ are looking for, but they are unable to find them and unsure of where to go for help. This frustrates users, and prevents them and their students from having the best experience with Kahoot.
Discover Phase
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Research Goals
There were three main research phases involved in this project: User interviews, Secondary research, and Competitive or Comparative analysis. The goal of the first two phases was to ascertain the identity of our users, as well as what struggles they may have with the current setup. The goal of the third phase was to figure out what other services are doing things better than Kahoot! and what does Kahoot! Do better than the rest.
Key Take-Aways
There were quite a few key take-aways. We discovered the design system of Kahoot! Is an industry standard. Most of Kahoot’s close competitors display the same colors, button design, and playful nature.
We also discovered what a few of Kahoot’s users’ pain points are. Their students use inappropriate names, they want to eliminate the timer, they wish it wasn’t so competitive, and they have security concerns about anyone being able to join a session.
Define Phase
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User Persona
Why is this useful?
This helps me identify the pain points of the user. By creating a persona it humanizes our users, and frees up the designer to make a user-centered design. Knowing where and when Kelsey engages with the product puts us into the best possible position to address her needs. Since Kelsey is designed based on our research, addressing her needs, also addresses the needs of our users’ at large.
Design Phase
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Sketches
Wireframes
Usability Testing
Task 1: Tour the Homepage
Task 2: Walkthrough creating a kahoot!
Task 3: Contact Customer Support
Results
We utilized a 3rd party website called ‘Maze’ to conduct our usability testing. This website made it easier for our busy teachers to participate on their own time. It also partially synthesizes the data for us to make it easier to record and digest. The tests were unmoderated and remote, and we had 6 participants.
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After conducting our usability testing a few clear issues came up. The first issue was that users do NOT like being forced to do walkthroughs. Three of the users quit once they realized there was no way to decline the walkthrough or exit once inside it. The next issue we came across was that our buttons were too small. This contributed heavily to our high misclick rate. Users’ had a hard time finding and clicking on the correct buttons. Finally the walkthroughs were too long. Many users requested less screens on the walkthrough.
Deliver
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Iterations
Final Version:
If you would like to walk through the full clickable prototype you can follow this link: PROTOTYPE
Next Steps
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Run usability testing on second version of the Prototype
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Prototype the 'start a Kahoot' process with onboarding tips
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Explore more ways of improving 'help' functionality on the app including incorporating video tutorials
